The opening has DreamWorks ident but an effect has been used like the image had interference. This is related to the film in a obvious way because the film is about a video tape, and the interference used over the ident shot is similar to the interference you would get when watching a video tape, due to them having typically bad quality.
This makes the film seem more real, as the effect of the film is already shown on the ident before the actual film. This creates realisation for the audience, as they feel more involved with the film already.
Over the shoulder shots are used, once again making the audience feel involved in the conversation between the two characters.
The shot of the house is typical of a horror film as is has creeper plants growing over the house, and the setting is at night.
There is a fade in of a long shot of the house as a girl is talking about television, there is a sound bridge of a quick wind like sound as the shot goes from the house at night as it is raining to two teenage girls sitting in a bedroom. An eerie setting is already reached, as two girls are home alone on a rainy night.
Camera movement slowly zooms in on the girls’ conversation; this creates a feeling of suspense.
As one of the girls describes this videotape that apparently kills you as you watch it, the camera once again slowly zooms into her face, this creates a feeling of involvement for the audience, because it makes them feel like they are part of the conversation.
There is then a straight cut to the other girl, who has ears in her eyes, this creates an enigma to the audience because it is unclear why she is distressed or upset, then she explains to her friend that she has watched the tape.
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